Wow, that's amazing Bob!! And yeah I still think it's the mass and the reduced friction of the string on the groves, but the extra leverage hypothesis is a great one and I think you're onto something Zugul!
Also Bob did you reduce width material on the bow at all? If you haven't yet and you did you would see even more improvements!
What we need to find out is how this nock style affects the velocity of different length bows and different material bows. In being consistent, we would want the ntn length to be the same for each test, for the individual bows. For example, if you have a 55" ntn bow with side notches, collect your data and then convert it over to a 55" ntn v notch.
I am curious how this would affect woods like osage. My thoughts are that since it is a wood with a greater mass, one may see more dramatic improvements. I might be wrong though, it could very well be proportional.