PaulC, what are you normally working with? If you've worked mostly glass, the Texas rock will seem really tough.
Texas chert that doesn't heat well is pretty rare. It can sometimes be a lot like high grade rhyolite (which doesn't respond to heat). If it's Edwards plateau chert, it should be good stuff. There might be something wrong with the thermostats in your oven(s). You might try installing a thermometer to check the actual temperature during the process.
Throwing some of the stone directly into a fire is not a bad idea. If it pops, then it's good quality and you just need to find the right temperature using a good oven, roaster, or kiln. If nothing much happens to the stone after the fire dies down, then the rock you have is poor quality.