Just my impression, but this seems aimed at the green novice guys just getting started, marketing to them a DVD on how to make white wood bows,and with this revolutionary process, they will be faster than Osage. My guess is you gotta buy the DVD to learn the secrets. The secrets are things probably commonly known to most folks already building bows. Advertising it as a mystical ancient long forgotten art, is the hook. Color me skeptical, but open minded.