The Savannah is highly reviewed and Martin's flagship longbow. You're paying for top quality materials, craftsmanship, guarantees, reputation, finish, and performance. That's not an uncommon price at all for a mass produced flagship. Look at some of the higher end Bear longbows. The Bear Patriot for example is right up there in the $600 range. Howard Hill's stock bows (don't think these are mass produced) are in the $600 range. Nothin too unusual when custom bows are $1,000+