That's wicked.
Cloudfeather (bit late to answer your question, but what the heck): Fuming will temporarily loosen the hydrogen bonds among the cellulose molecules (and other molecules), allowing to bend the wood without affecting tension properties a lot.
After the ammonia has evaporated, new hydrogen bonds are made, but at other places.
In non-fumed wood that's being bent, the stacked wood fibers are being put under considerable strain. Ammonia-fuming allows these stacks to glide over each other a bit (the hydrogen bonds have dissolved) during bending, as a result of which you can bend the wood in a crazy fashion as the wood is strained considerably less than with heat-bending. Once the ammonia is gone, the wood stays in that shape and new hydrogen bonds are being formed among the new neighbouring stacks of cellulose molecules.
As a corollary, the ammonia also affects the tannins in the wood, see
https://en.wikipedia.org/wiki/Ammonia_fuming