"Man, the hunter, has ever been present throughout our history. Hunting in essence has always been a part of who we are. A private exchange between hunted and hunter*. But, seemingly, like all things we hold sacred, the landscape has changed. There is now an empire built around our season. With every form of media contributing to a commercial craze that has transformed our sport. Forgotten is the respect and reverence with which we once viewed our quarry. As it is starting to be replaced with a competition between the hunters for their share of the ever expanding spotlight. The private nature of the hunt is slowly giving away...dividing our once unified tribe into a number of fragmented camps."
That's the opening introduction of this excellent 20 minute video. The message is pretty simple and very powerful.
*Emphasis added by me.