Selling wood bows is tricky for a number of reasons already elaborated here. I am trying to make a living at it and it is not easy. Like Brian, I have found that selling the supplies to make bows is better business, simply because there is so much less headache. As far as your question about pricing, it depends a lot on whether or not you are a registered tax paying business or just a bowyer who sells a couple on the side. The registered business has a lot more overhead and liability. I dont know if the liability is all that different from a legal standpoint, but the target on your back is much bigger. A registered archery business also has to pay Federal Excise tax on each bow sold, whereas if you are just selling a couple here and there, you are probably not paying this tax. This FET, the result of the Robertson Pitman act goes to fund government wildlife management and habitat protection, creation. It is the same tax rifle and ammo manufacturers pay. I don't get up in arms (no pun intended) over paying this additional tax, as it is one of the most successful user pay/user benefit tax systems in the world. I am sure it is not perfect, but I like to think that money I give to Uncle Sam actually does get used to create more hunting opportunities.
As for pricing in general, the level of finish work greatly determines the final price of a bow.