I think pretty and shiny and nice looking beats function and I see that in other types of presentations as well (I collect vintage tools) I think it's a human condition, and I think a lot of people here (myself included) are still trying to learn what exactly "performance" should look like in a "good" bow.
There is a lot of talk about speed, cast, stability and longevity, but very little hard facts or data to back it up. There is also a lot of contradictory information, which I've come to believe is likely can be or is likely a difference in wood type and characteristics, climate, or other contributing factor we don't think of.
I focus much more on hunting bows, so understanding bows for distance shooting or war bows is very lacking and my shoulder just snapped just thinking about shooting an 80# bow