Gotta say, started this topic hoping to get some good responses, and it has not been dissapointing!
JW, I totally understand what your saying about the Upgrade bull. I find this it true with just about any sport or activity you get into. Always pushing a new product claiming some new revolutionary effect, when in fact nothing much is new. As if your 320 FPS coumpound doesn't shoot fast enough, its now 330FPS!!!!!! (which by the way is pretty awesome, however overkill). Also, the ridiculous amount of assecsories for a compound is hilarious. Even on a compound, all I need is an arrow rest.
And by the way, it may be just the elk that are becoming invincible, but I would start looking out for those killer rabbits. (Think Monty Python and the Holy Grail) You won't even see it coming, your going to need artillery backup....