It wouldnt have jumped out at me with just the bark photo if Hillbilly hasnt mentioned it. We dont see many serviceberry down here, more in the mountains than here. I was thinking a hickory at first. When Steve mentioned service berry, the spiral pattern bark really jumped out, then the buds are a give away, nothing like a hickory. Twigs are slender, nothing like a hickory, and the venation is opposite.....not a maple.
The buds of a service berry are elongated and bark is twisted. Good little tips to keep in the dichotomis key in your head.