I can't say that I've actually ever seen Shinola, and growing up my father kept letting me know that they weren't the same thing also.  Is Shinola brown?  I imagine it might be brown...
Is it creamy or lumpy?   
 
 
A turd named Doug?  Hmm.  
I once met a turd named Doug,
that asked for a sip from my mug,
He smelled kind of strange,
and said "keep the change"
My mug, he surely did chug. 

Alligator, Eddie?  Can't say I've seen a gator turd yet.  Interesting.